The Economist 20260718 Finfluence pedlars Summary
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Social media has changed who can give financial advice, but not the forces that shape it. Today’s “finfluencers” can reach millions without a television programme, a radio show or a wealthy clientele. Their best guidance is familiar: build an emergency fund, avoid scams, control expensive debt and invest for the long term. Yet once they move beyond those basics, their advice often reflects the characteristic financial habits of their own countries - sometimes correcting those habits and sometimes reinforcing them.
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